Customer Persona Workshop

Purposeful empathy

A customer journey reflects the journey of a persona in a certain period of time. All touchpoints of a consumer with a brand, a product or a service are recorded and documented. Typically, a Customer Journey is broken down into meaningful sections in which one identifies needs, problems, barriers, thoughts, and the emotional stress level of a persona. Complementary to this, initial low-fidelity prototypes are developed per section to make the product more understandable to the product development team and remove potential barriers between the persona and the brand. Assumptions made should be iteratively challenged, corrected, and refined as development progresses.

What are the benefits of customer personas?

Customer personas have several benefits for companies developing digital products, including better understanding the target audience, improving product design, prioritizing product features, improving communication with stakeholders, and improving marketing efforts. By understanding the needs and problems of users, companies can develop a product that is better suited to the target group and meets their needs.

Creating a customer persona has several benefits for companies developing digital products, some of which are mentioned here:

  1. Better understanding of the target audience: A customer persona helps companies better understand their target audience by creating a fictional representation of their ideal customer. The persona contains individual characteristics, needs, and problems that help the company understand the user’s perspective and design a product that better meets their needs.
  2. Improving product design: by understanding users’ needs and problems, companies can design a product that is better suited to the target audience. This helps determine which features are most important to users and what kind of user experience they expect from the product.
  3. Improve product development: by using the persona, companies can make more informed decisions about the product development process. This helps prioritize product features and determine which features will provide the most value to users.
  4. Better communication with stakeholders: A customer persona is a useful tool for communicating with stakeholders, such as investors or development teams. It helps align all stakeholders to the same vision and ensures that everyone is working toward the same goals.
  5. Improving marketing efforts: A customer persona is also useful for marketing efforts. By better understanding the target audience, companies can create more effective marketing campaigns and messages that address users’ needs and issues.

Overall, creating a customer persona is an effective way to better understand the target audience and develop a product that meets their needs. It helps companies make more informed decisions throughout the product development process and ensures that the product is designed to deliver value to users.

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The 3 Days Product Development Bootcamp Workshop
€ 4.999
net plus 19% UST
  • Day 1: Customer Persona Workshop
  • Day 2: Customer Journey Workshop
  • Day 3: Design Studio Workshop
Corona Safe

Target group

For whom the workshop is suitable