Customer Journey Workshop

Purposeful empathy

A customer journey reflects the journey of a persona in a certain period of time. All touchpoints of a consumer with a brand, a product or a service are recorded and documented. Typically, a Customer Journey is broken down into meaningful sections in which one identifies needs, problems, barriers, thoughts, and the emotional stress level of a persona. Complementary to this, initial low-fidelity prototypes are developed per section to make the product more understandable to the product development team and remove potential barriers between the persona and the brand. Assumptions made should be iteratively challenged, corrected, and refined as development progresses.

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The 3 Days Product Development Bootcamp Workshop
net plus 19% UST
  • Day 1: Customer Persona Workshop
  • Day 2: Customer Journey Workshop
  • Day 3: Design Studio Workshop
Corona Safe

Target group

For whom the workshop is suitable